Style » Grooming

Light Up Your Face (and Your Life) with Jurlique Purely White Skin Brightening

by Mark Thompson
EDGE Style & Travel Editor
Monday Feb 14, 2011

Isn't it interesting how many people post photographs from their youth as their profile pics on Facebook? What's up with that?

Here's our theory: that's the face they see in the mirror. Not literally, mind you, but in their mind's eye, that's how they see themselves - still. Even after all these years.

And who's to blame them? Usually, those profile pics are some of the more stunning shots of themselves. Their skin radiant and luminous - before adulthood kicked in.

Of course, the real test of courage is to place a photo from your youth alongside a photo from today. As in this week. Now. One thing you'll probably notice is how the skin on your face has changed. Maybe it's lost its luster.

It's enough to make you want to give a shout out to Theia. You know, the Greek goddess who possessed the power of light: everything Theia gazed upon became luminous and radiant. It was Theia who gave the sparkle to jewels and the luster to gold. And it was Theia's three children - Helios, the sun, Celene, the moon, and Eos, the dawn - who gave light to the planet. Theia was the personification of luminosity.

We all need a little more light in our lives, and especially during winter. Recently, Australian skincare purveyors, Jurlique, introduced an innovative line of products that brighten the skin with extracts from natural botanicals such as the kakadu plum. Never heard of the kakadu plum? Well, for one thing, the kakadu plum is the world’s richest source of vitamin C in the entire kingdom of fruit (and that’s saying something...) - a full fifty times as much vitamin C as found in an orange.

Jurlique’s Purely White Skin Brightening products are infused with proprietary biodynamic blends of natural antioxidants and a superfruit lightening complex called VitaBRIGHTKX. Apart from that super plum, that complex includes citrus unshiu peel extract from Japan, which is rich in tyramine and which helps fade dark spots. There’s also African birch, another powerful antioxidant that helps to increase the skin’s firmness and elasticity - and sabiwhite, which is derived from the powdered roots of turmeric (which is another one of those superfoods that you’re supposed to keep in your pantry - and eat daily... Go buy some turmeric now!).

Ever since 1985, Jurlique founders, Dr. Jurgen Klein and his wife, have farmed a small corner of south Australia, cultivating more than 35 herbs and flowers for their all natural skincare line. The 153-acre Jurlique farm uses no pesticides or herbicides in order to maintain a completely biodynamic organic business - which is something your nose notes as soon as you use any Jurlique product: these are products that smell as pure as a spring morning.

Each product in Jurlique’s Purely White Skin Brightening line includes a signature combination of unique ingredients designed to even the skin tone while fading discoloration and reducing lines and wrinkles. There’s a Purely White Skin Brightening Cleanser, which, when used on a winter morning, can trick your nose into believing that it’s May rather than March.

The Purely White Skin Brightening Mist is what you want to spritz on your face at the office - and particularly when the heat is still on in April. There’s also a Day Cream and a Night Treatment to insure that your skin reparation continues whether you’re working or asleep. As for the Purely White Skin Brightening Essence, this might well become the one product you refuse to live without - for its ability to make your skin as luminous as your Facebook profile pic.

Light up your life - with Jurlique.


Purely White Skin Brightening Cleanser: $23, 3.5 oz.
Purely White Skin Brightening Mist: $34, 3.3 oz.
Purely White Skin Brightening Essence: $58, 1.0 oz.
Purely White Skin Brightening Day Cream: $45, 1.4 oz.
Purely White Skin Brightening Night Treatment: $48, 1.4 oz.

LINK: Jurlique

Jurlique is sold at Sephora, Barneys, Aedes de Venustas, Whole Foods, and various other outlets.

Jurlique Wellness Day Spa & Concept Store
477 Madison Avenue
New York NY 10022
ph: 212.752.1980

A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.


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