The Newest Fashionista :: Ruiz tags Hell’s Kitchen

by JC Alvarez
Sunday Apr 24, 2011

Wondering what the A-List will be sporting this season? Then look no further when the camera-ready crew and many other celebrity notables gathered in the fast-established gayborhood of Hell's Kitchen and its newest fashion headquarters TAGG to celebrate the release of Mike Ruiz's new line of designer tees just in time for summer. The t-shirts sport Ruiz's signature graphics and some of his iconic portrait pics including an enigmatically rare image of RuPaul workin' it! And that's exactly what everyone was style! Over cocktails and levity Mike Ruiz relished the moment; after all it's not every day the magnificently multi-talented entrepreneur launches yet a new venture.

It continues to astonish how well committed Ruiz is to establishing himself as not only a visual provocateur through his stunning conceptual work as an artist in multi-media, but to extend his brand with a tee-shirt line is a wonderfully inspiring turn for an individual in our community who continues to set himself as an example, especially to young people. Constantly taking the risks that he does with his career continues to position Ruiz exactly where he is most able to get the attention necessary to work as a role-model to young people everywhere who look to him. Along with the support of his life and business partner Martin Berusch, Ruiz is proving that it really does just get better.

TAGG...You’re It!

The storefront sitting on the corner of 49th and 9th was overflowing with LOGO personalities including appearances from the supportive cast of the A-List: New York. Reichen Lehmkuhl and Rodiney Santiago were among the first to mill their way through the crowd to congratulate Ruiz and check out TAGG’s additionally sporty and well-stocked selection. The evening’s celeb-sightings featured among many Drag Race’s stand-out Manila Luzon looking every bit the drag supermodel of the world, Jonathan Lovitz and Helen Hong from the new series Setup Squad perhaps scanning the room for their next match-making mission, and local stars Marti Gould Cummings, as well as Steel Gym and EDGE’s own fitness columnist Ken Hunt as well as yours truly who stopped in to check out the scene and vibe to some tunes provided by DJ to the stars Brenda Black.

Amid the adulation of well-wishers and style-gurus alike Ruiz and TAGG prepare for what will certainly be a long and wonderfully profitable relationship. Come visit TAGG and pick up your official Mike Ruiz t-shirt while they last! Be on the look out for EDGE’s celebrity photo Gustavo Monroy’s upcoming photo album who was on hand to immortalize the moment.

Located on the avenue in Hell’s Kitchen TAGG is at 720 Ninth Avenue @ 49th Street.

Native New Yorker JC Alvarez is a pop-culture enthusiast and the nightlife chronicler of the club scene and its celebrity denizens from coast-to-coast. He is the on-air host of the nationally syndicated radio show "Out Loud & Live!" and is also on the panel of the local-access talk show "Talking About".


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