Romantic Goth Inspires Modus Vivendi's 'Fur Line' Campaign for FW 24/25 Collection

Modus Vivendi is excited to unveil its latest Fur Line from the Fall/Winter 2024/2025 Collection, blending timeless luxury with bold, contemporary designs. The collection embraces winter with a striking palette of black and white, featuring fur accents on both underwear and apparel.

Accompanying the launch is the "Otherwise Romance" campaign, a romantic, gothic exploration of sensuality and style. The campaign showcases a man adorned in elegant fur designs that echo the cool, stark contrasts of winter nights. Shot in black and white, the imagery evokes a mysterious allure, capturing the essence of romance in a goth-inspired atmosphere.

The Fur Line redefines winterwear, focusing on comfort and opulence. The pieces are crafted to elevate both your loungewear and streetwear wardrobe, offering fur-trimmed underwear and apparel for those who seek warmth without compromising on style.

Incorporating luxurious textures, the collection includes black and white fur accents on signature pieces that embody a minimalist yet daring aesthetic. Whether worn to lounge or layer, these designs reflect the Modus Vivendi ethos of high-quality craftsmanship paired with fashion-forward vision.

The "Otherwise Romance" campaign draws inspiration from gothic romance, weaving a narrative of intimacy, darkness, and the allure of the night. Shot against moody, dreamlike backdrops, the visuals feature sleek fur-trimmed garments in monochrome tones, highlighting the contrast between light and shadow. The campaign embodies the power of individuality, merging vulnerability and strength through a modern, romantic lens.

The man featured in the campaign is the epitome of enigmatic elegance. The fur, a symbol of warmth and protection, paired with the starkness of black and white, creates an aesthetic that is both inviting and untouchable. It's a celebration of contrasts – softness and strength, passion and restraint – perfect for the winter season.

Discover Modus Vivendi's 24/25 Collection, available now for purchase on www.e-modusvivendi.com.

Discover the "Otherwise Romance" Campaign at this link.
Shop Products at this link.

Check out pics from the collection:

Photography & Videography: Panos Misailidis
@p2photographygr
Model: Anestis Vasilleiadis
@anestis_vas
Location: Thessaloniki, Greece